{"id":166,"date":"2016-02-07T12:19:10","date_gmt":"2016-02-07T12:19:10","guid":{"rendered":"http:\/\/juan.burgosfernandez.com\/index\/?lang=en"},"modified":"2026-04-23T18:43:32","modified_gmt":"2026-04-23T16:43:32","slug":"index","status":"publish","type":"page","link":"https:\/\/juan.burgosfernandez.com\/en\/","title":{"rendered":"Juan de la Cruz Burgos Fernandez"},"content":{"rendered":"
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\"The difficult can be attained, the impossible can be attempted\"<\/em><\/strong><\/h2>\n

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Download Resume<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

EXTRACT<\/p>\n<\/div><\/div>

A phrase defines my way of thinking, \"The difficult can be attained, the impossible can be attempted\"<\/p>\n

Double degree in Laws and Business Administration, Master in public audit, Master's degree in management and property management, Master's degree in viticulture, oenology and wine marketing. 20 years of practice as a manager<\/strong> in the Food and Beverage industry, Urban and property development ,\u00a0Mergers and Acquisitions, Electricity Distribution, and ecommerce and online marketing.<\/p>\n

A professional in constant evolution<\/strong>\u00a0with\u00a0no\u00a0fear of change<\/strong>. Always a champion in all my positions of responsibility of creativity and innovation<\/strong> in the way of doing things. With great adaptability<\/strong> and an ability to work in a changing environment<\/strong>.<\/p>\n

I have always been characterized by flexibility<\/strong> and versatility<\/strong>, able to work successfully in different jobs and sectors. With important relational and communication skills<\/strong>, with great open-mindedness and cultural.<\/p>\n

In short, a professional who despite his many years of experience<\/strong>, has managed to reinvent<\/strong> itself and adapt to the times, with a mastery of social networks<\/strong>.<\/p>\n

Speaker and lecturer (Seminars, University)<\/p>\n

Specialties<\/strong>: Marketing and Sales. traditional and digital marketing. Business management and equipment. Wine.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Experiencia<\/span><\/div><\/div>
Independent Consultant \/ 2014 - Today<\/h5>

(October 2014 \u2013 Today)<\/p>\n

Murcia. Spain. Sector: Business Consulting<\/p>\n

International consultant specialized in business development and digital marketing.<\/p>\n

My specialty: Business development in Spain. Technological sector, real estate sector and food and beverage sector.<\/p>\n<\/div><\/div>

Managing Director at Bodegas Portia (Faustino Group) \/ 2010 - 2014<\/h5>

(October 2010 \u2013 October 2014)<\/p>\n

Aranda de Duero. Burgos. Spain. Sector: Food and Beverages. Tourism<\/strong><\/p>\n

General Management. Responsible for the management and development of the winery: administration, finance, budgeting and control, national and international marketing, production, communication and leading wine tourism project in Spain (restaurant, tourism, events)<\/p>\n

Annual sales growth over\u00a030%.<\/p>\n

Awards<\/strong>:<\/p>\n

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  • Outstanding Winery Experience<\/em> <\/strong>\u2013 International Travel Culinary Awards \u2013 Saveur Magazine (2014) : international award from American Saveur Magazine as Best Wine Tourism Experience within the International Culinary Travel Awards.<\/li>\n
  • Top Ribera 2013<\/em><\/strong> \u2013 Ruta del Vino Ribera del Duero : Recognition as Most VIsited Winery\u00a0in the Wine Route of Ribera del Duero.<\/li>\n<\/ul>\n<\/div><\/div>
    Managing Director at Sociedad Municipal de Vivienda y Suelo de Palencia \/ 2008 - 2010<\/h5>

    (January 2008 \u2013 October 2010)<\/p>\n

    Palencia. Spain. Industry:\u00a0Real Estata and Urban Planning<\/strong><\/p>\n

    Member of the Board of Directors.<\/p>\n

    Launch of the company from start. Responsible for the daily life of the company. Budget and Control. Finance. Human Resources. Communication. Advertising and marketing. Legal Affairs. Planning activity.<\/p>\n<\/div><\/div>

    Managing Director at Bodegas Campi\u00f1a (DO Toro) \/ 2008 - 2009<\/h5>

    (April 2008 \u2013 April 2009)<\/p>\n

    Valdefinjas. Zamora. Spain. Industry:\u00a0Food and Beverage.<\/strong><\/p>\n

    Responsible for the management of the winery: administration, finance, budgeting and control, national and international marketing, production, legal affairs.<\/p>\n

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    Managing Director at Consejo Regulador de la Denominaci\u00f3n de Origen Toro \/ 2004 - 2007<\/h5>
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    (March 2004 \u2013 December 2007)<\/p>\n

    Toro. Spain. Industry:\u00a0Food and Beverage<\/strong><\/p>\n

    General Management. Preparation of the work of the Regulatory Body. Interior regime for staff, administrative and financial. Budget and Control. Implementation of resolutions of the Council. Legal advice. Promotion, Advertising and Marketing.<\/p>\n

    The result of the implemented\u00a0communication strategy, led to lead for 3 consecutive years the growth in market share of all denominations of origin in Spain.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    Managing Director Deputy at SEPES Entidad P\u00fablica Empresarial de Suelo \/ 2003 - 2004<\/h5>
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    (March 2003 - March 2004)<\/p>\n

    Madrid. Spain. Industry:\u00a0Real Estate and Urban Planning<\/strong><\/p>\n

    Controller Group participated entities (over 20 companies). Institutional Relations. Issues of urban railway integration.<\/p>\n

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    Managing Director at COSMANI Grupo Inmobiliario \/ 2002 - 2003<\/h5>
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    (November 2002 - March 2003)<\/p>\n

    Madrid. Spain. Industry: Real Estate<\/strong>.<\/p>\n

    General management of the group of companies with promoter activity in Castilla y Leon, Madrid, Extremadura, Rioja and Andalusia.<\/p>\n

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    Board of Directors at Navarra de Suelo Industrial (NASUINSA) \/ 2000 - 2002<\/h5>
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    (March 2000 - November 2002)<\/p>\n

    Navarra. Spain.\u00a0Industry: Real Estate and Urban Planning.<\/strong><\/p>\n

    Making own decisions of the Board.<\/p>\n

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    Senior Coordination Manager at SEPES Entidad P\u00fablica Empresarial de Suelo \/ 1996 - 2002<\/h5>
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    (November 1996 - November 2002)<\/p>\n

    Madrid. Spain. Industry: Real Estate and Urban Planning<\/strong>.<\/p>\n

    Controller of the company. Planning and budgetary control.Development and monitoring of budgeted costs.<\/p>\n

    Controller Group participated entities (21 companies).<\/p>\n

    Institutional Relations. Internet. European projects. Communication.<\/p>\n

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    Investments Analyst at ENDESA \/ 1996<\/h5>
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    (June 1996 - November 1996)<\/p>\n

    Madrid. Spain. Industry: Water, Gas, Electricity.<\/strong><\/p>\n

    Performing Feasibility Analysis for New Technical Projects for the Company (New plants, desulfurization plants, cogeneration plants, desalination plants, ...).<\/p>\n

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    M&A Analyst at Infoinvest, S.A. \/ 1996<\/h5>
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    (January 1996 - June 1996)<\/p>\n

    Madrid. Spain. Industry: Real Estate. Mergers and Acquisitions.<\/strong><\/p>\n

    Support activities to Merger and Acquisitions Manager (rating companies, research industries, creating business models, ...). Support for the Legal Department of the company.<\/p>\n

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    Independent Attorney \/ 1993 - 1996<\/h5>
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    (July 1993 - November 1996)<\/p>\n

    Valladolid. Spain. Industry:\u00a0Legal Services.<\/strong><\/p>\n

    Practice of law as a lawyer in the Bar Association of Valladolid<\/p>\n

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    \"Experiencia<\/span><\/div><\/div>
    Degree in Administration and Business Management. (ICADE E3)<\/h5>
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    (1988 - 1994)<\/p>\n

    Madrid. Spain.\u00a0ICADE E3. Universidad Pontificia Comillas<\/p>\n

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    Degre in Law. (ICADE E3)<\/h5>
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    (1988 - 1993)<\/p>\n

    Madrid. Spain.\u00a0ICADE E3. Universidad Pontificia Comillas<\/p>\n

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    Master in Enology, Viticulture and Wine Marketing.<\/h5>
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    (2004)<\/p>\n

    Valladolid. UNESCO. Torras y Asociados.<\/p>\n

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    Master in Real Estate Management.<\/h5>
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    (2000)<\/p>\n

    Madrid. Centro Superior de Arquitectura y Universidad San Pablo \u2013 CEU<\/p>\n

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    Master in Public Auditing.<\/h5>
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    (1995)<\/p>\n

    \u00a0Valladolid. Colegio de Economistas de Valladolid \u2013 Arthur Andersen.<\/p>\n

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    Managing Fashion and Luxury Companies<\/h5>
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    (2015)<\/p>\n

    Bolonia. Italy. Universit\u00e0 Commerciale 'Luigi Bocconi'<\/p>\n

    How fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.<\/p>\n

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    Managing Food & Beverage Companies<\/h5>
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    (2015)<\/p>\n

    Bolonia. Italy. Universit\u00e0 Commerciale 'Luigi Bocconi'<\/p>\n

    The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.<\/p>\n

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    The fundamentals of Hotel Distribution: Distribution, Revenue and Demand Management<\/h5>
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    (2015)<\/p>\n

    Paris. France. ESSEC Business School<\/p>\n

    Specialization course covering the basics of hotel management demand, distribution and revenue management.<\/p>\n

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    Marketing in a Digital World<\/h5>
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    (2015)<\/p>\n

    Illinois. USA. University of Illinois at Urbana-Champaign<\/p>\n

    This course examines how digital tools such as the Internet, smartphones, and 3D printing are revolutionizing the world of marketing to change the balance of power from companies to consumers.<\/p>\n

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    Languages<\/h3>\n

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